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Total: 6 - Showing 1 to 6
Microsoft Agrees to Purchase AQuantive for $6 Billion
http://www.bloomberg.com/apps/news?pid=20601087&sid=aXLB5coV...
AQuantive will help Microsoft garner more ad revenue from its MSN Web sites as well as newer areas for advertising such as the video-games, Internet Protocol television and Internet-based Office programs.
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Tags: aquantive, microsoft, Google, Avenue A
Shopzilla launches an affiliate program, with a twist or two
http://www.internetretailer.com/dailyNews.asp?id=22276
They're going to pay affiliates on a per-click basis!
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YouTube Will Share Revenue With Top Producers
http://publications.mediapost.com/index.cfm?fuseaction=Artic...
Top "partners" will have the ability to control the monetization of the videos they create.
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Microsoft pursuing Yahoo
http://news.yahoo.com/s/ap/20070504/ap_on_hi_te/microsoft_ya...
Microsoft has asked Yahoo to enter formal negotiations for an acquisition that could be worth $50 billion.
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Google Adds Preferred Cost Bidding To AdWords
http://publications.mediapost.com/index.cfm?fuseaction=Artic...
Google has released a 'preferred cost bidding' feature for AdWords
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Google: The Ad Dominator?
http://www.businessweek.com/technology/content/apr2007/tc200...
Interesting article and links to some others. New acronym for Dan's list too: "FOG"—"Fear of Google."
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Tags: Google, DoubleClick, clear channel
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