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Yahoo Unveils Public Details Of "Panama" Ad System Upgrade
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http://blog.searchenginewatch.com/blog/060508-093509
Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo and Google will remain behind Microsoft's third-generation ad platform "adCenter," launched last week. Details have leaked before, but now Yahoo's doing the talking directly.
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