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The function of the logo
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http://www.relogodesign.com/article/8
Submitted by
apssingh
16 months, 1 day, 21 hours agoIn order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfil its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service. As you have noticed, this definiton has brought into discussion two defining elements: idea and image. I'd li
Tags: logo,brand,branding,visual identity,graphic design,Resp
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