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The Copywriter Who Changes the History of Advertising
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http://www.walterburek.info
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walter42
62 months, 2 weeks, 1 day, 11 hours agoIt all began with a letter. Written 60 years ago by a young copywriter/creative director to the owner of the big ad agency he worked for. It dealt with a philosophy that would be central to him throughout his career and would forever change the world of advertising.
Tags: advertising,copywriting,copywriter,marketing,Bill Bernbach
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