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User-centred signage and the search for relevance
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http://skonkwerks.net/facibusreviews/index.php/2007/04/25/us...
Submitted by facibus 58 months, 2 weeks, 5 days, 18 hours ago
Zern Liew writes an excellent article on signage design. He describes walking down Elizabeth Street in Sydney trying to find number 410, and gives some examples of what might work better, and best of all. It is worse when you are driving down an unfamiliar street, especially at the end of a long stressful drive. Unknown territory, inadequate signage on top of heavy traffic and surrounded by impatient drivers.
Tags: business,Design,Marketing,Rant,signage,Usability

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