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View story Defining brand loyalty 1 / 0 http://www.helium.com/items/1505388-defining-brand-loyalty Submitted by Christina_Pomoni 35 months, 4 days, 16 hours ago A strong brand is more than a logo or a name; it's a promise that can be trusted. Brand loyalty is the result of customer satisfaction and commitment. Loyal customers trust the company and act as reference groups increasing the firm's status and success. Tags: marketing comment (0) | Category: Business | Add Christina_Pomoni as a source Comments Votes (my sources) Voters (everyone) Christin...[+] « go back

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