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Stories tagged with: enterpreunership
Performance Metrics - Well Done or Half Cooked
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http://www.kneoteric.com/knowledge-base/newsletters/performa...
Omniture s Search Engine Marketing Readiness Survey showed that 43% e-commerce businesses do not know how to accurately measure profit per customer/order, while 31% cannot measure cost per sale. The findings are concerning and show a serious flaw in how businesses measure success of their paid campaign.
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Submitted by kneoteric
28 months, 3 weeks, 6 hours agoTags: marketing, paid-search, enterpreunership, performance-metric
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