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View story The Copywriter Who Changes the History of Advertising 28 / 0 http://www.walterburek.info Submitted by walter42 59 months, 2 days, 6 hours ago It all began with a letter. Written 60 years ago by a young copywriter/creative director to the owner of the big ad agency he worked for. It dealt with a philosophy that would be central to him throughout his career and would forever change the world of advertising. Tags: advertising, copywriting, copywriter, marketing, Bill Bernbach comment (2) | Category: Business | Add walter42 as a source Comments Votes (my sources) Votes (Everyone) #1 - By L1Wulf, 59 months, 1 day, 4 hours ago. Sign in Email: Password: Nice article, except you "linked" to the blog front page, instead of the actual article. Which means that, as time goes by, the blog post will no longer be found at the actual link above... Here's the actual link to the article. Reply to L1Wulf #2 - By L1Wulf, 59 months, 1 day, 4 hours ago. Sign in Email: Password: Grrr... I guess we can't use HTML in our comments... Here's the actual link: http://www.walterburek.info/?p=74 Reply to L1Wulf Add your comment Add your comment If you already have an account, sign in: Email address: Password: If you don't, just complete these fields: (or join coRank for free) Your name: Your site: (optional) Your comment: (You have up to 5000 characters left) Can you see the 5 most prominent letters/numbers in this image? (case insensitive) Please enter them here: « go back

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