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DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads - New York Times
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http://www.nytimes.com/2007/04/04/business/media/04adco.html...
Submitted by verno43 59 months, 1 week, 2 days, 22 hours ago
DOUBLECLICK, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce today that it is setting up a Nasdaq-like exchange for the buying and selling of digital advertisements.
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#1 - By verno43, 59 months, 9 days, 5 hours ago.
Since this story may now be archived w/ the nytimes.com, you may need to log in. If you don't have an account, you should be able to use this one:

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