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Consumer buying behavior and market segmentation
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http://www.helium.com/items/1245334-buying-behavior
Submitted by rhaylagar 42 months, 3 weeks, 2 days, 4 hours ago
Most common failure of businesses is relying solely on demographicss and economic factors of their customers. Demographics are favorable in market segmentation but not in all cases that these data alone can explain why a consumer bought the product. Sometimes, it requires for psychological and socio-cultural factors to determine the purpose of buying. READ MORE AT http://www.helium.com/items/1245334
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