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Bizsum - Book Summary: Chips amp; Pop
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http://bizsum.com/articles/art_chips-and-pop.php
Submitted by
ivylveloso
43 months, 1 week, 5 days, 5 hours agoThe three authors of this book run a consulting operation called d~Code, where they advise clients on the consumer behaviour of what they call the quot;Nexus generation quot;. Nexus consists of those born between the early sixties and the late seventies (and who are thus now approximately aged 20 through their late 30s). D~Code s innovative business strategy entails periodically consulting a network of successful and influential Nexus-generation individuals in different fields. By bouncing ideas off of this sounding board, they obtain useful feedback for their clients.
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